Macs are for Jerks
The new slurry of “I’m and Mac. / And I’m a PC.” commercials is intended to draw new customers to Apple.
Apple paints the current PC as uptight and nerdy while the Mac is oily, underdressed and downright rude to the PC. The PC takes the insults well by responding with wit, only once stopping to consider that maybe it isn’t cool after all.
When told by the Mac that pie charts aren’t nearly as cool as hanging out, the PC responds with almost invisible sarcasm and a pie chart showing two slices, one to represent hanging out with friends and the other ‘just kicking it’.
The commercials convinced me that I don’t want a Mac, even though one commercial reminds us that the Mac can now run XP, which would instantly transform it into the very object the commercial derides. Pie charts are cool; they pay my bills.
I’m not alone in thinking the Mac persona is not selling well.